Sephora Collection Cream Lip Stain Product Launch

Sephora Collection expanded the shade range of their best-selling lip product, Cream Lip Stain. Launched a campaign that appeared across email, social media, and in-store channels. Created a fun screenshot Instagram “game” that would suggest which of the 90 shades a client should try.

Art Direction/Design: Melissa Edgar • Design: German Casella
Editorial: Hannah Strumwasser & Taylor DeDiego
Photography: Rob Prideaux • Stylist: Nissa Quanstrom