Hi! I am Melissa Edgar.
I’ve always aimed to design my life around the pursuit of beauty. A lifelong artist with an eye for innovation, I view my responsibility as a graphic designer: to craft beautiful imagery that draws consumers toward the products they need and bridges the gap between retailers and their future customers.
After graduating with a degree in Art with an Emphasis in Graphic Design from San Diego State University, I began my career at Pottery Barn Kids in the Visual Merchandising Department, where I designed and implemented an overhaul of all core and special store signage. From there, I moved on to Sephora, Inc., where I began in Visual & Environmental Design, and advanced to Senior Graphic Designer. I ultimately landed as Art Director in the Visual Creative Department. Together with my team at Sephora, I implemented design direction and standards for brand art across all mediums, maintaining consistency while using my gift for clarity and the next great thing to create powerful marketing campaigns. With over a decade of experience working within brand guidelines, I’ve streamlined my ability to innovate while honoring and adhering to a retailer’s visual “voice.” My ability to work efficiently and beautifully within brand parameters makes me a valuable asset to retailers and freelance clients alike.