Prior to photoshoots, I compiled a detailed shot list for the catalog, including product silhouettes, lifestyle images, and hero shots. I also coordinated product delivery to the set, ensuring shot accuracy for each seasonal release. After the photoshoot, I arranged the images according to the page layout plan, maintaining visual balance and consistency across product spreads.

Additionally, I created a suite of informational and inspirational brochures designed as effective selling tools for prospective clients, showcasing key programs, offerings, and a range of products. In collaboration with the marketing team, I also designed direct mailers, free-standing inserts, postcard coupons, and magazine ads to further elevate brand awareness and customer engagement.